Why Top Construction Companies Are Missing Out on the Best Talent
Given the current skills shortage in construction, companies are finding they need to work far harder to attract top talent. However, seemingly small mistakes mean that many construction companies are missing out.
Let’s take a closer look at some of the most common hiring mistakes. Fix these, and you'll be well on your way to increasing your ability to attract excellent people.
Poor Employee Reviews
Candidates may conduct extensive research on your organisation and decide not to work with you before ever applying, thanks to today's digital world. Reviews can play a crucial role in this.
According to one survey, 86% of UK job seekers read employee reviews before deciding whether or not to apply for a job. To put it another way, having too many negative reviews online can prevent you from attracting top talent.
Examine your company's reputation on sites like Glassdoor and Indeed to begin resolving the problem. If the rating is low, consider what you can do to raise it. Changes within your construction organisation, such as remuneration or flexible working hours, could be the start of your efforts.
Frustrating or Time-consuming Application Process
Another common cause for construction firms' failure to attract top talent is their application process. Candidates are more likely to abandon the application process if it is overly time-consuming or frustrating to complete.
Go through the processes yourself to see if this is a problem for your company. Sit down and pretend to fill out the job application. It can also be valuable to request feedback on the hiring process from recent hires or applicants.
Lack of Growth Opportunities
Lack of growth opportunities is one of the most common reasons construction companies fail to attract the best people. The majority of construction professionals seek to improve their abilities and enhance their careers. They expect the company to pay for or support internal promotion and training.
If an applicant looks at your company and realises that this isn't possible, they'll go for one where it is.
Additionally, providing opportunities for employees to gain skills and advance their careers will improve employee retention.
Lack of External Perspective
Construction firms often miss out on talent because they lack a different viewpoint. Perhaps you haven't showcased how great it is to work for the company. Alternatively, they may make assumptions about candidates’ knowledge of your company.
Working with a recruiter can help you overcome this obstacle. They will be familiar with your company, although not as knowledgeable perhaps as you. This means they know what information and insights candidates may lack.
Recruiters also have a lot of industry knowledge. They'll be able to examine your recruiting efforts and determine why you're not attracting top personnel. They will almost certainly assist you in lowering turnover.
Conclusion
With the talent shortage, construction companies need to do everything to attract top candidates. Poorly thought-out application processes and poor employee reviews are two of the most prominent reasons for a company's lack of candidates.
How can we help you?
Are you searching for an opportunity in the construction industry or a hiring manager in need of construction talent? Get in touch today getus@jamesgrayrecruitment.com