Most companies and recruiters utilise social networking platforms like LinkedIn to research potential candidates. As a result, it is essential for both passive and active applicants to build and maintain a professional presence on the platform. Here are some LinkedIn tips to help you boost your profile and attract construction recruiters and the best companies in the industry.
Be Discreet
While considering a career change, it is not always advisable to make it common knowledge to your boss or colleagues. It is possible that you could lose your current employment before receiving your next offer. However, you will still need to make the appropriate changes and updates to your profile to demonstrate that you are actively looking for new construction work. If you want to keep your intentions private, simply deactivate the "notify your network" checkbox.
Optimise Your Tagline
Because hiring managers use LinkedIn profiles to locate prospects, having the correct keywords and phrases is vital. It should be utilised to entice readers to discover more about your personality, education, work history, and so on. Employ keywords that are directly connected to the job descriptions you are looking for.
Create a Summary and Experience section.
These sections should be driven by specifics about your career achievements. LinkedIn users can build their personal brands by using a 2,000-character space to highlight their important accomplishments. Add verifiable examples of professional accomplishments here, as well as references to other important sections of your profile. Applicants are also urged to include action-oriented content that highlights your most significant professional accomplishments. Consider going directly to recruiting managers and explaining how you saved your present employer money, helped them make money, and improved the conclusion of a project.
Use a Professional Headshot
A professional headshot's impact should never be underestimated. The photo should not only be professional, but also suited for the position for which you are seeking. Hiring managers will feel a more personal connection with candidates whose photos genuinely represent them. Candidates who invest in a professional shot, rather than a messy selfie, improve the likelihood of employers viewing their profiles.
Embed Media Elements
The primary goal should always be to make the most captivating profile possible. Candidates that include other forms of media, such as documents, videos, and audio files, in addition to a professional headshot, often receive more views than those who do not include any of these aspects. It’s easy to embed these links into the summary, work experience, and education sections.
Ensure it’s Mobile Friendly
Since nearly half of all LinkedIn users rely on mobile apps, it's crucial that your profile be mobile-friendly as well. So, make sure to view your profile on your mobile and make any adjustments needed.
How Can We Help?
Searching for an opportunity in the construction industry? Or are you a hiring manager in search of the top talent in the market today? Contact our team of industry experts to start the conversation. getus@jamesgrayrecruitment.com